Saturday, 7 February 2009

Bad Science on Bike Statistics

The rather wonderful and very entertaining Dr Ben Goldacre has used his column in the Guardian today to rubbish a crap piece of PRabout new cyclists from the insurance company LV.

The Guardian,
Saturday February 7 2009
Ben Goldacre

Like a lot of people who spend their time thinking about evidence and risk, I’ve always fantasised that the insurance industry must possess a vast repository of useful data: the experience of centuries, carefully tabulated by actuaries into secret commercial databases containing a truth about human behaviour and risk which most epidemiologists and social scientists would kill for.

Read and enjoy. LV aren't just wrong, they are scaremongering. Cycling is actually getting safer.

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